i am a creative director working across product, story and space in sport, retail and culture.

WSJ Interview | Elliot Hill

Directed cross-functional execution for Wall Street Journal feature with Elliott Hill, delivering a fully integrated space, product narrative, and onsite experience through end-to-end project management, communications, and vendor orchestration.

airworks

Led end-to-end operational support for AirWorks, overseeing project management, vendor coordination, and budget.

Advanced infrastructure readiness by implementing enhanced electrical optionality, ensuring the space could flex to meet evolving team and project requirements.

Airworks.jpeg
IMG_1314.jpeg
IMG_1313.jpeg
IMG_1317.jpeg
IMG_1315.jpeg
IMG_1318.jpeg

World of Flight | PHK

Led lab development for the Jordan World of Flight Mock Shop, guiding design review, build execution and team handoff in close partnership with retail, operations, marketing, brand, visual merchandising and product.

ACG| PHK

Launched a rapid-turn ACG mock shop in under two months, partnering with the GM to elevate mono-brand storytelling. Delivered for Partner Summit and now serving as a platform to sell in the vision and inform executive-level conversations on the future of ACG retail

ACG_10_30_25_057A8012-HDR.jpg
ACG_10_30_25_057A8014-HDR.jpg
ACG_10_30_25_057A8017-HDR-2.jpg
ACG_10_30_25_057A8149-HDR.jpg
ACG_10_30_25_057A8128-HDR.jpg
ACG_10_30_25_057A8214-HDR.jpg
ACG_10_30_25_057A8787-HDR_REV.jpg
ACG_10_30_25_057A8176-HDR.jpg
ACG_10_30_25_057A8199-HDR.jpg
ACG_10_30_25_057A8591.jpg
ACG_10_30_25_057A8579.jpg

Delivered SP26 GGP execution across Global Football and Running, marking the reset back to sport-led worlds. Led project management, agency/vendor partnership, and build execution to bring a pinnacle expression of both sports to life.

SP26 GGP | GLOBAL FOOTBALL / RUNNING

Activated innovation lab as a platform for athlete-driven brand moments, supporting storytelling, media capture, and immersive experiences that brought product and athlete voice to life.

Comfort Room | PHK

Brought to life the Comfort Room as a dedicated working space for ELT to explore and evolve the 24/7 retail concept. Informed by competitive insights, I played an enabling role in shaping the environment and facilitating the translation of ideas into actionable direction.

Additional collateral available upon request.