Built for the Messy Middle

Hi, I’m Derek.

I’m a creative leader and sport-world builder, translating athlete insight and the energy of sport into immersive brand experiences. I know how to work the Nike matrix and bring the right people together to move ideas forward and make them real.

I value straight talk, strong partnerships, and doing the work that actually drives impact. Most of my work lives in the messy middle, where alignment is hard, stakes are high, and execution is everything. I turn raw ideas into something you can step into, feel, and rally around. I lead with trust, set a high bar, and push teams to build work that stands for something.